I was excited to hear yesterday that soon the WoW Token would become a reality – much sooner than I had expected. And sure enough, this little feature has brought out the goblin inside of me. The idea that I can theoretically fund my subscription through ingame gold has renewed my interest in the auction house. For PROFIT!
I think it’s a great addition to the game and it has some interesting consequences for us. Oh the possibilities!
As a player, I know I will be thinking about my gold differently from now on. There is suddenly this incredibly tangible relationship between an rl commodity and ingame gold. Not entirely new necessarily, but never quite so directly in my opnion. We’re getting an exchange rate now. So if I want to drop 50k on a mount, I will wonder whether it is worth the cost of a month’s game time. It’s a decent gold sink for me who doesn’t have pots of gold sitting around.
Above all, it provides another payment option to keep playing the game. Options are good because it opens it up to more people. Players who don’t have access to credit cards or who are not financially independent now have a new way of buying their game time on their own ingame. I decided to stick with game cards ever since I returned since I wasn’t sure how long I’d be playing. And I liked the idea of evaluating my hobby every month or so – having to consciously buy game time rather than having an automatic sub does that for me. The notion that my hobby can now possibly be a self-sufficient little thing that chugs away gives me warm fuzzies.
It’s the perfect for guild raffles. I’ve done these in the past where a certain mount/item/something cool is raffled off to guild members. It’s a great way to raise guild funds (specially when the repairs are high and the guild bank is low) and also serves as a fantastic non-raiding event for the entire guild. A Game time token would be a perfect addition to the raffles because people may not want pets or mounts, but would anyone say no to free game time? Maybe, it could even become a monthly event.
Finally, I hope they consider expanding the WoW Token beyond just game time to other services like server transfers, race changes, and faction changes. It could go a long way in helping guilds recruit by giving them an easy way to reduce the barriers to promising recruits. Some guilds do offer to pay for transfers etc. but I imagine it would be easier with tokens. Sponsors could be other raiders/guildies who now have a new way of being involved with recruitment. Guilds who previously didn’t have the ability to do would potentially be able to offer it. And guild seekers, rather than being faced with the upfront costs of server/faction changes would welcome the help. And on the side, if I didn’t have to bring out my wallet every time I felt like changing to a different race… that’d be awesome! *Cough*